A culturally driven vertical video built around the brand’s existing visual identity. Working with client-supplied footage, I developed the editorial concept, selected the music, and shaped the pacing and final cut—turning supplied material into a distinctive social format.

The brand subsequently reused this video template across its content. The result demonstrates how a recognizable visual language can travel widely without sacrificing brand consistency.

As Media Chair of my own a cappella organization, I led this social concept from the first idea through participant coordination, shooting, and post-production. More than 20 people took part; aligning everyone was a major part of bringing the idea to life.

A shared musical premise made participation feel natural and gave the finished video an immediately understandable hook. This was a volunteer project for the community.

A youth-focused vertical creative advertisement that treats hot sauce as an object of style and personality. The brand supplied only the product; I handled the concept, production planning, coordination, shooting, music selection, and complete edit.

Product imagery, rhythmic cutting, and a bold visual treatment bring an everyday food product into a more playful advertising world.

Two conceptual advertisements developed from product photographs supplied by the brand. I created the content concepts, visual direction, sound design, additional footage, and final edits.

One execution turns the product into an interactive visual game; the other uses playful transformations to make its personality memorable. The work received strong engagement and positive feedback, supporting a more recognizable brand image.

An independently produced concept demonstration that gives an AI app a tangible visual presence. I led the idea, production planning, coordination, phone shoot, and post-production, translating a digital concept into a watchable piece of communication.

A resourceful production built around clear visual presentation rather than a large crew or production budget.

A commercial for a lash salon chain, following the service experience from consultation and treatment to the finished look. I handled the full production, including planning, coordination, filming, and post-production.

Service details and before-and-after imagery give viewers a concrete understanding of the experience, while a consistent visual treatment supports the salon’s brand.

Two actor portraits that connect conversation with moments from rehearsal. I independently handled the planning, participant coordination, filming, and editing, shaping each interview into an accessible introduction to the people behind the production.

Interview footage, rehearsal moments, and subtitles bring the performers’ personalities and their relationship to the characters into focus.